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By Omkar Waghmare | April 2022
Introduction
What if we told you that content marketing costs 62% less than traditional marketing and generates approximately three times the number of leads? Despite its immense power, many businesses are unsure how to implement a successful content marketing strategy.
Now that you're aware, you should be looking for ways to make the most use of content marketing for your brand. Here are some pointers to consider for generating valuable content.
Choosing the finest idea and then brainstorming the high-quality content is the essence of content marketing. This blog will teach you all you need to know about it, from picking it to brainstorming it. Finally, you'll find some of the greatest examples of timeless ideas.
Where you can find excellent content ideas?
The majority of people do not know where to begin when it comes to content marketing since they lack ideas. The following websites will help you provide inspiring content ideas. You can surf them to find new content ideas for your platform.
- Quora
- Google trends
- Podcast titles
- Comment section
Brainstorm content like a pro
In addition to choosing a particular idea/topic, you must also consider what you will say about that topic. Brainstorming is a nice way to get content, so here are some steps that you must follow:
Step 1: Start brainstorming when you are fresh and rested. As you make your way to work in the morning, you can think about ideas while sipping your coffee or reading the newspaper.
Step 2: Limit your time to 15 minutes in small bursts, this will increase your productivity.
Step 3: Think about your content pillars (example: growth tips, tools, content creation, etc.)
Step 4: Start thinking about common problems regarding those pillars. It could either be something that occurred in the past or is happening right now.
Step 5: Try to connect them with your pillars: Why, how to, when, if, What, etc.
Step 6: Write ideas down and organize them into formats.
Top 5 content ideas that can be used to create valuable content on a website and blog.
- A list of things not to do or to buy: You can post a list of things to avoid doing or purchasing.
- Predict future trends: You may not be used to anticipating industry trends, but you most likely know a lot more about what's coming down the pike than your clients do.
- Interview industry experts: Interviews can be conducted in person, over the phone, or even over email. Consider conducting a few longer interviews in addition to shorter ones.
- Host Q&A podcast: One of the most appealing aspects of podcasting is that you can speak directly to your listeners. As a professional. It's a fantastic technique to establish authority and a large following.
- Track statistics to share: Keep track of current events and statistics and use them to create an infographic or a series of charts and graphs. Include your company's logo and contact information at the bottom, and encourage people to share it on social media platforms.
Conclusion
The goal of a content marketing strategy is to attract a targeted audience and incentivize lucrative consumer action by generating, publishing, and distributing valuable and relevant information online. This blog will help you to create a truly valuable marketing plan. Follow these guidelines to achieve exceptional results.